Week 3: building buyer personas
The promise of creating buyer personas is great. But too often product marketing teams end up with personas being meaningless, if pretty, decorations or their programs get mired in process and fail to deliver.
In this presentation, Trevor Daughney, VP Product Marketing, Exabeam will:
- Explain why personas are your ticket to carving out a strategic role for PMM
- Prescribe a process to roll out a successful program
- Share examples of how personas were used to impact GTM decision-making.
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