Week 1: An intro into competitive intelligence
With the growing number of SaaS startups chances are your business is facing more competition that ever. Your sales team seems to be asking for intelligence on a new competitor every other day and it’s hard to do research while keeping up with all your other tasks.
Join Clint Buechler, Senior Product Marketing Manager at Formstack, and learn how their team built a competitive intelligence engine. As Formstack has gone through multiple acquisitions, their Product Marketing team has developed ways to adapt to their growing number of competitors and ensure their sales teams are prepared to enter any competitive sales call.
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