What is the average salary of a VP of Product Marketing?

The global median salary for a VP of Product Marketing in 2024 is $213,500. This is 68% above the global median salary for all product marketing professionals.

In the United States specifically, the median salary for a product marketing VP is $215,000. In Europe, this drops to $160,000.

80% of VPs of Product Marketing have at least 10 years of experience in the field – and 50% hold a product marketing certification.

Where does this salary data come from?

All of our salary data comes straight from the 2023/24 Product Marketing Salary Survey Report - the most comprehensive annual study into product marketing salaries.

The report uses data provided by hundreds of product marketing professionals to offer an extensive analysis of salaries in the product marketing field, considering factors like experience, company size, industry, location, gender, ethnicity, and education level.

The report reveals global median salaries, with specific insights for the US and Europe, helping professionals from junior associates to CMOs understand their market worth. This survey is a vital tool for salary negotiation, providing a comprehensive benchmark across different regions and roles.

Product marketing salary calculator

To find out if you're being paid fairly, check out our product marketing salary calculator and our 2023/24 product marketing salary reports 👇

Product marketing salary calculator
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Product Marketing AllianceProduct Marketing Alliance
2023/24 Product Marketing Salary Survey: Results
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there.
Product Marketing AllianceStevie Langford

What does a VP of Product Marketing do?

A VP of Product Marketing plays a strategic and cross-functional leadership role, driving the alignment of product, marketing, and sales to ensure a product's market success.

It's an executive position, responsible for defining go-to-market strategies, understanding market trends and customer needs, and positioning the product in a way that maximizes its appeal and competitiveness.

Product marketing VPs typically oversee product messaging, value propositions, and competitive differentiation, and they lead the team responsible for product launches, market research, and customer insights. Additionally, they work closely with sales to enable effective selling strategies and ensure that the marketing efforts resonate with targeted buyer personas.

Ultimately, the VP of Product Marketing is key to guiding product strategy to meet both market demands and company growth goals, making them a critical driver of revenue and brand equity.

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)
In my role at PMA, there’s always so much going on that maintaining focus to ensure that I consistently deliver value becomes a key aspect of my job. Ultimately, my daily challenge is to ensure that the work gets done without succumbing to distractions, which can be all too tempting for anyone.
Product Marketing AllianceHarvey Lee

Product marketing salaries from around the world