If you want to attract the right talent, getting your job description right is essential. Here are two effective examples for you to take away and modify. Our job description examples have been vetted by leading product marketers and are designed to act as helpful templates for landing the right candidate.

But before we get into the job descriptions, let's take a quick look at the product marketing director role.

What is a VP of Product Marketing?

A VP of Product Marketing is a senior-level marketing executive, charged with driving the alignment of product, marketing, and sales to ensure a product's market success.

It's a highly strategic and cross-functional executive position, responsible for defining go-to-market strategies, understanding market trends and customer needs, and positioning the product in a way that maximizes its appeal and competitiveness.

Product marketing VPs will almost always oversee product messaging, value propositions, and competitive differentiation, and they lead the team responsible for product launches, market research, and customer insights. Additionally, they work closely with sales to enable effective selling strategies and ensure that the marketing efforts resonate with targeted buyer personas.

Ultimately, the VP of Product Marketing is key to guiding product strategy to meet both market demands and company growth goals, making them a critical driver of revenue and brand equity.

VP of Product Marketing Salary (2024)
Discover what you can expect to earn as a VP of Product Marketing in 2024. Global, United States, and European product marketing salary insights.
Product Marketing AllianceJames Shaw

VP of Product Marketing job description: Example #1

This is a rare opportunity as our client is a unicorn company that operates like a hungry pre-IPO with 2600 employees. They truly dominate their vertical, Property and Casualty Insurance which is a massive $2.4T market. They have more than 400P/C insurers in 34 countries.

We are looking for a well-respected and motivating leader that is capable of scaling this company globally to $5B and beyond over the next several years. They enjoy ~$9B Market Cap and for fiscal 2020, accomplished $742.3 million. They have been growing ARR at a 24% CAGR over the past 10 years and were the top performing IPO in 2012 and are on a powerful track to continue with very strong growth.

Responsibilities:

  • Oversee global go to market approach for PMM in accordance with company goals and in alignment with key stakeholders, e.g. sales, product development, executive team.
  • Lead strategic product marketing initiatives including narrative development, positioning, and naming. This is especially important given the extent of packaging and positioning work inherent in their strategy to emphasize their offering.
  • Serve as exemplar and mentor to PMM team in craft of product marketing, thereby investing in advancing team members’ impact and career development.
  • Oversee operations of 15+ PMM team including managing 4+ direct reports, sprint planning process, reporting.
  • Become thought leader and senior leader, who sales proactively asks to participate in strategic sales cycles.
  • Act as thought leader and spokesperson across multiple channels including analyst briefings, PR, industry events, company events, and customer magazine.

Qualifications:

  • 5+ years of experience leading a product marketing team in B2B software environment.
  • Experience creating and leading high performing global teams.
  • Demonstrated expertise and success in developing compelling product and solution messaging that delivers clear benefits and differentiation.
  • Strong writing skills, analytic acumen, data and content synthesis for presentation, education,and reporting.
  • Customer service focus, with advanced listening, influencing, and leadership capacity.
  • P&C insurance expertise not a prerequisite.
  • Experience working in a rapid growth software or SAAS desired.
  • Excellent written and oral communication skills, including creative written content, and giving presentations to large audiences at conferences/seminars.

VP of Product Marketing job description: Example #2

As a key leader in the organization, the VP, Product Marketing will leverage our strong foundation to help drive radical business transformation with an emphasis on consistency, predictability and efficiency that will ultimately translate our current leadership position into long-term, durable growth.

You will: create a focused, high-impact marketing strategy for our product portfolio that is grounded in deep customer and market insights; craft inspired, well positioned stories to excite prospects and customers and invigorate our internal teams; help reduce churn and improve NPS through increased engagement and product usage within our customer base; energize our field team through compelling enablement materials like positioning, motions, playbooks and other tools that help them ramp faster and win, and deliver winning positioning that shapes the market and is reflected back to us by prospects, customers, analysts, and media.

Join us and make the shift happen!

What you’ll do & achieve:

  • Design, build and lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and grow their careers.
  • Develop a Product Marketing organization that serves as a key external face of the organization to inspire our customer base and attract prospects at subscribed events.
  • Partner with our Product Management and Field organizations to develop a clear, compelling marketing strategy, including: defining our TAM, marketing themes, and competitive positioning.
  • Own positioning, messaging, and content associated with how we bring our diverse product portfolio to market across our target customer segments.
  • Partner with Sales and Operations leaders to define and iterate on our GTM motions, sales engagement process, and pricing and packaging strategy.
  • Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck.
  • Reinforce our position as the recognized market leader via inspired, compelling and consistent product positioning tied to our key differentiated value drivers.
  • Enable us to consistently be on the offensive in the market via a robust and proactive competitive intelligence muscle that translates into high-impact sales, go to market plays and product roadmap decisions.
  • Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings."
  • Create a PMM organization that 1) is seen as an amazing partner by the organization, 2) deeply values iteration and customer feedback, and 3) ensures our strategy and positioning is aligned across everything we do, including: developing a repeatable, actionable feedback loop across Sales, Marketing, Product and Services.

What you’ll need to be successful:

  • 10+ years of product marketing experience desired; consumer-facing product marketing experience is also a benefit.
  • A deep love of positioning and the written word, because words truly matter (written or otherwise).
  • Deep experience leading product marketing teams within B2B SaaS, tech companies.
  • Experience skilfully building, mentoring and coaching 10-20 person PMM organizations into a thoughtful, efficient, and quality team.
  • Expertise empowering and instilling confidence in cross-functional teams - Product, Field, etc.
  • Skilled at partnering with VP and C-level executives in driving business decision-making and product road mapping.
  • An opinion along with the willingness and ability to thoughtfully make your argument.
  • Experience interpreting a company’s mission and priorities into a strategic and tactical Product Marketing plan with a proven ability to create and convey a distinct plan, goals, to both your teams, cross-functional partners and executive leaders.
  • Able to combine both internal user data and consumer insights to help map the product experience; you live and breathe the user experience, immerse yourself in user trends, research, live interactions and you compliment all decisions with supportive analytics and test/measure performance.
  • Experience working seamlessly across departments to ensure the best outcome for the business, you’re known for taking ownership of the outcomes by working with others and staying accountable to your actions.