Video production brief template

Well-planned videos can be a game-changer for your brand, but without a solid foundation, even the best ideas can fall flat.

Our video production brief template ensures that every project starts with a clear direction – helping you align stakeholders, define objectives, and set your creative team up for success.

Whether you’re creating a product launch video, customer testimonial, or educational content, this template keeps everything organized from start to finish.

What is a video production brief template?

A video production brief template is a document that outlines the key details of your video project. It helps teams establish the purpose, audience, messaging, and distribution strategy before production begins.

By using a standardized template, you can streamline communication, prevent misunderstandings, and ensure that your final video meets your goals.

This template covers essential elements such as:

• Project details (title, budget, deadlines, distribution platforms)
• Key collaborators (writers, designers, stakeholders)
• Objectives & success metrics (desired outcomes and performance indicators)
• Target audience (who the video is for and what they’re looking for)
• Core messaging (what you want viewers to think, feel, and do)
• Content references (script links, design assets, style examples)

Who is it for?

This template is designed for marketers and content teams who want to streamline their video creation process. It’s especially useful if you:

• Work in product marketing, brand marketing, or demand generation
• Manage video campaigns across multiple channels
• Need to align internal teams and external production partners
• Want to eliminate back-and-forth and keep everyone on the same page

Whether you're producing in-house or working with an agency, this brief ensures that all stakeholders are aligned from the outset.

How to use the template

Getting started is simple:

1. Fill out project details – Add basic information such as the video’s title, budget, deadlines, and where it will be distributed.
2. Define your objectives – Clearly state the goal of the video and the key performance metrics you’ll track (views, engagement, conversions, etc.).
3. Identify your audience – Outline the target persona and what type of video content resonates with them.
4. Clarify the core message – Determine what you want viewers to think, feel, and do after watching.
5. Attach relevant content – Link to the video script, design assets, or reference styles to guide the production process.
6. Share it with your team – Distribute the brief to stakeholders to ensure alignment before production begins.

Download your video production brief template

Video production brief template

Video production brief - template In today’s digital landscape, video content has become an essential tool for engaging customers and driving brand success. This brief is designed to help you kickstart your video marketing projects effectively. Whether you’re promoting a product, sharing custo…

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