Value proposition template (and example)

Our value proposition template is designed to help businesses craft clear and compelling statements that communicate the benefits of their products or services to potential customers.

Here’s an overview of the template, and how to use it:

What is a value proposition?

A value proposition explains how a product or service solves a specific problem for a target customer, why it's essential for them, and how it stands out from competitors.

It’s critical because businesses have just a few seconds to capture a potential customer’s attention and convey why their offering is the best choice.

Why do you need a value prop?

1. Customer-centric messaging: Our template ensures marketers focus on the customer’s needs, pain points, and the unique benefits their product offers. This approach helps in creating targeted messaging that resonates with the audience​.
2. Clarity and differentiation: By clearly outlining how the product differs from competitors, product marketers can emphasize their unique selling points (USPs), making the offering more attractive​.
3. Simplifies the process: The template breaks down the creation of a value proposition into manageable parts, guiding marketers to include only the most relevant information in a concise and easily digestible format.

What's inside?

Our value proposition template consists of three key sections:

• Customer and problem identification: The template prompts marketers to start by identifying their target audience and the specific problem or need that the product addresses​.
• Solution and differentiation: Marketers are encouraged to explain how their product solves the customer’s problem and what sets it apart from competing solutions​.
• Template example: An example is provided to demonstrate how to fill in the template, with a clear value proposition for a haircare product, showcasing the product’s benefits, uniqueness, and why it’s better than competitors​.

Download your value proposition template

Value proposition template

Value proposition template Research has indicated you have between 5 to 30 seconds to hold the attention of a visitor to your landing page before they take their custom elsewhere - pretty crazy, right? A value proposition communicates how your product or service will benefit your customer. You n…

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