Created by:
James Shaw
A value proposition communicates succinctly and convincingly how your product or service will benefit your customer, why they should trust you, and why they should choose you over your competitors.
One of your most important jobs as a sales enabler is to instill and reinforce the unique value of your organization’s solutions, through onboarding, training and content, so that they can confidently and effectively communicate this to the customer. That’s why refining your value proposition is crucial.
Use this template to review your current value proposition and - importantly - how it is being understood and communicated by your reps and where you may need to tweak your approach.
Download your value proposition evaluator
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