In the world of SaaS, aligning sales and marketing can be the key to reducing friction, boosting ROI, and driving meaningful customer engagement. Host Nitin Kartik sat down with Aphrodite Brinsmead, who has built successful product marketing functions in both startups and large enterprises.
Aphrodite is passionate about creating collaborative, customer-centric strategies that bring real impact—and she’s here to share her insights on fostering a winning sales-marketing relationship.
Catch the full episode right here. 👇
Key talking points
- Streamlined sales content: Mapping each sales stage to tailored, reusable content for seamless pitches.
- Empowering sales teams: Using third-party ROI validation, like Forrester’s Total Economic Impact Report, to build credibility.
- Centralized resources: Implementing a shared content hub for easy access and usage tracking.
About the Guest: Aphrodite Brinsmead
Aphrodite Brinsmead is an experienced B2B product marketing leader who thrives at the intersection of strategy and execution. Most recently, as Director of Product Marketing at Duro, Aphrodite led initiatives that boosted organic traffic growth and launched features tailored to customer needs.
Her background includes a decade as an industry analyst at Omdia, where she advised tech companies on go-to-market strategies. Known for her dedication to aligning marketing with customer needs, Aphrodite is an expert in SaaS go-to-market strategy and is based in New York.
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We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. And it's completely free to join!