Understanding segmentation & customer advocacy in the digital age [VIDEO]

Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.

While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.

Product marketing is like life itself - the more you live it, the more you learn, and the better equipped you become to pass on invaluable lessons to others. Enter our PMA ambassadors, global PMMs with a whole host of experience across a range of industries.