![Treat your sales teams like your best customers [Video]](/content/images/size/w600/2024/06/PMA_Summit-Series_Youtube_Thumbnail_Template_--5---1--11.png)
Treat your sales teams like your best customers [Video]
Learn more
Enjoyed this video? Why not check out some related reading 👇
Scaling sales enablement: a product marketing perspective
I want to start this article off with one of my favourite parts of product marketing, which is storytelling. One of my proudest (and also probably weirdest) moments was the day that somebody thought I was a Slack chatbot.

How Salesforce enables sales at scale
Leigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success.


How is product marketing connected with sales and marketing?
Holly Watson and Devon O’Rourke explore the importance of optimizing the relationship between product marketing, sales, and marketing and how to do so.


![Treat your sales teams like your best customers [Video]](/content/images/size/w600/2024/06/PMA_Summit-Series_Youtube_Thumbnail_Template_--5---1--11.png)