Zoho

About the company

Zoho is a suite of cloud-based business applications designed to help product marketers manage customer relationships, automate marketing campaigns, and drive growth. At the core of its offering is Zoho CRM, which enables product marketers to track leads, manage customer interactions, and gain insights into sales performance. Complementing this, Zoho Marketing Automation allows marketers to create targeted campaigns, segment audiences, and nurture prospects through automated workflows.

Zoho’s analytics platform helps product marketers measure the effectiveness of campaigns, track key performance metrics, and make data-driven decisions. Additionally, tools like Zoho SalesIQ provide real-time website visitor tracking and chat support to enhance customer interactions.