Qualtrics

About the company

Qualtrics is a powerful experience management platform that helps product marketers gather, analyze, and act on customer insights to drive better product decisions and enhance user experiences. With its advanced survey tools and real-time feedback collection, Qualtrics enables product marketers to understand customer needs, measure satisfaction, and optimize product offerings based on data-driven insights.

The platform’s robust analytics capabilities allow product marketers to track key metrics such as customer satisfaction (CSAT), Net Promoter Score (NPS), and product experience (PX). These insights help marketers identify opportunities for improvement, prioritize product features, and refine messaging to better resonate with target audiences.