Marketo

About the company

Marketo is a leading marketing automation platform that helps product marketers generate demand, nurture leads, and drive customer engagement at scale. With its powerful suite of automation, segmentation, and analytics tools, the Abobe-owned platform enables product marketers to create targeted, data-driven campaigns that convert prospects into loyal customers.

Its advanced email marketing and lead nurturing capabilities allow product marketers to deliver personalized messages based on user behavior, demographics, and engagement history. This, combined with its robust scoring and segmentation features, helps marketers identify high-intent leads, ensuring that sales teams focus on the most promising opportunities.