Crayon

About the company

Crayon is a leading competitive intelligence platform that helps product marketers track competitors, analyze market movements, and deliver sharper positioning and messaging. With real-time insights and automated tracking, the platform empowers product marketers to stay ahead of the competition and support sales with compelling, data-backed strategies.

Crayon continuously monitors competitor websites, content, messaging, pricing changes, reviews, and more—turning scattered intel into structured insights. Product marketers can easily spot trends, identify positioning shifts, and react quickly to competitor moves. The platform’s intuitive dashboards and visualizations help synthesize this intelligence, making it easy to share with stakeholders across product, sales, and executive teams.