Clozd

About the company

Clozd is a specialized win-loss analysis platform that helps product marketers, and competitive intelligence practitioners, uncover why deals are won or lost directly from the voices of buyers. By capturing unbiased, in-depth feedback from customers and prospects, Clozd provides the insights product marketers need to refine messaging, improve positioning, and shape product strategy with confidence.

Through structured interviews conducted by third-party experts, Clozd delivers actionable insights on buyer perceptions, competitor comparisons, pricing sensitivity, and decision-making criteria. Product marketers can use these insights to understand how their product is viewed in the market, where messaging is falling short, and which features or value propositions resonate most with buyers.