Tone of voice template

Your brand’s tone of voice isn’t just about what you say – it’s how you say it.

Whether you’re crafting website copy, social media posts, or customer emails, maintaining a consistent voice builds trust, strengthens brand identity, and keeps your messaging clear.

Our tone of voice template helps you define and document the way your brand communicates so every piece of content feels cohesive and authentic.

What is a tone of voice template?

A tone of voice template is a guide that helps your brand establish and maintain a consistent way of speaking across all channels.

It outlines key elements like core values, personality traits, preferred vocabulary, and specific writing guidelines, ensuring that all messaging reflects your brand’s identity. By defining both what your brand is and what it isn’t, this template provides a clear framework for effective communication.

Who is it for?

This template is perfect for product marketers, marketing teams, content creators, and brand strategists looking to develop a distinctive and recognizable brand voice.

Whether you're a startup defining your identity or an established company seeking more consistency across teams, this guide ensures everyone is aligned when creating content. It’s particularly beneficial for businesses scaling up, as it helps onboard new team members quickly with clear communication guidelines.

Download your tone of voice template

This template is only available to Pro and Pro+ Members. But if you’re not already a member, don't worry! We still have tons of templates and frameworks available for free in our Insider plan.

Tone of voice template

Tone of voice Finding the right tone of voice is essential to communicate with your audience effectively, particularly when it comes to B2B. A good tone of voice allows you to build a connection with your audience and demonstrates consistency and professionalism throughout your entire business.…

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