The ultimate metrics framework

Struggling to figure out which metrics actually matter? You’re not alone.

Luckily, the ultimate metrics framework is here to help you choose the right metrics for every stage of your product marketing strategy. From discovery to growth, this framework breaks down key performance indicators (KPIs) that align with your company’s objectives – so you can track what truly drives impact.

What is the ultimate metrics framework?

The ultimate metrics framework is your go-to guide for selecting, tracking, and interpreting the right metrics at every stage of your product marketing lifecycle. It’s structured around five key phases:

• Discover: Research, competitive analysis, and brand awareness tracking
• Strategize: Setting up pricing, market share, and GTM validation
• Define: Segmenting audiences and refining messaging
• Get set: Preparing for launch and optimizing sales readiness
• Grow – Scaling, improving retention, and expanding into new markets

By using this framework, you’ll gain clarity on what to measure, why it matters, and how to connect your metrics to company-wide goals.

Who is it for?

If you’re a product marketer, this framework was built for you. Whether you're launching a new product, refining your positioning, or driving adoption, these metrics will help you prove your impact. 

It’s also incredibly useful for:

• Marketing leaders who need to align efforts with revenue growth
• Sales teams looking to track and improve conversion rates
• Product managers who want to understand customer engagement and retention

How to use the template

1. Identify your phase: Pinpoint where you are in the product lifecycle (e.g., launching, growing, or optimizing).
2. Select relevant metrics: Use the framework’s breakdown to choose KPIs that match your goals.
3. Tie metrics to objectives: Connect your data to company priorities, ensuring leadership buy-in.
4. Track and iterate: Metrics should evolve. Monitor progress, adjust based on insights, and refine strategies over time.

Get the ultimate metrics framework

The ultimate metrics framework

The ultimate metrics framework Welcome to the ultimate metrics framework, the guide you’ve been looking for to help you choose and use the right metrics. This framework breaks down which metrics you might want to look at tracking for each stage in the lifecycle of a product marketer’s role, and…

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