The relationship between brand and marketing | Mark Huber, metadata.io

February 25, 2022

1 min read

A little about Mark

This week on Product Marketing Life, host Mark Assini spoke to Mark Huber, Head of Brand & Product Marketing at metadata.io.

Mark has held a variety of roles throughout his career, starting in consulting at Accenture before jumping into marketing across a variety of disciplines, including marketing ops and demand gen. Now, in his first official product marketing role, Mark is taking the lead on all things brand and product marketing, two areas that he believes must work in harmony with one another.

Key talking points

In this episode, the pair explore the relationship between brand and marketing, and why Mark Huber believes they need to be closely linked. They also talk about metadata’s recent partnership with Dave Gerhardt, and how he’s helping them shape their new strategic narrative.