We spoke to Andy Vale, Product Marketing Manager at Infinity about his experience with the Mastering Product Marketing subscription at Product Marketing Alliance.

This is a subscription that gives you access to 19+ gold standard Master’s courses, built and taught by product marketing experts from some of the world’s biggest brands.

Enrolling is guaranteed to give you proven systematic approaches, personal and professional empowerment, and sustained growth for your product and company.

In this case study, Andy explains:

Why Andy chose PMA for his personal development

Product Marketing Alliance was recommended to me by a senior colleague who had used it in the past. I liked that the courses were hosted by genuine, experienced experts in the space rather than marketing influencers more focused on their personal brand.

The Master’s subscription also presented great value and flexibility, allowing me to pick the courses relevant to the tasks I know I’ll be focusing on in the near future.

What the Certified: Master’s courses have helped Andy accomplish

Some examples of what I have done using the PMA Master’s courses include:

  • Using the Competitor Analysis frameworks to present quarterly updates to the company on movements in the marketplace.
  • Writing competitor scripts that are now used by our frontline sales team when competitors are mentioned.
  • Refining a narrative design for our key product range, that is reinforced with every launch.
  • Putting together Go-to-Market launch plans, and helping to refine our launch activity.
  • Improving steps to drive alignment across the business for product launches.
  • Delivering some of our most comprehensive product launches in the company's history.

What the next step is for Andy’s personal development journey

I’ll be expanding my skill set when bringing products to the market and insights to the business, as well as looking to increase the size of our product marketing function.

Who Andy would recommend the Master’s courses to

The PMM Master’s courses are an excellent investment in your career if you’re looking to bolster your key specialties in product marketing. It's perfect for taking you from a junior generalist to a more senior role.

Get yourself enrolled

Join Andy and a whole host of other product marketing professionals by enrolling in the Mastering Product Marketing subscription.

Master every aspect of product marketing with a subscription that gives you access to 19+ courses (and counting!) at a significantly reduced fee.

Here, you get endless learning opportunities, for less.

What more could you want?

🎥 Lifetime access to each and every Master's course (as long as your subscription remains active).

🛠 Unlimited access to 50+ tried, tested, and vetted templates.

👀 Curriculums that are refreshed every quarter.

🔥 Fireside chats with some of the industry’s biggest names.

🙌 Bonus footage from the likes of Adobe, IBM, and LinkedIn.

And so much more…

Sign me up!