The Market Research Playbook
Unlock the full power of market research with the Market Research Playbook.
In our recent State of Market Research Report, we found there was a clear correlation between market research and business success. Companies that were the most proactive about conducting market research and valued it the most highly to drive their decision-making were more likely to have hit recent revenue goals.
And yet, we found that many marketing leaders were encountering frequent blockers to effective research. Chief among them: a lack of time, a lack of budget, and a lack of awareness of the best resources for market research.
That’s why we partnered with Semrush once more to create the market research playbook, to show how you can overcome those barriers with the right tools, and how to apply them in the most common use-cases for market research.
What’s in the playbook?
We’ve laid out clearly and concisely how the right marketing tools can help you overcome the barriers to effective market research by making your research more efficient in terms of both time and cost, and allowing you to quickly find the most important data you need for your research.
We’ve then applied these processes in hypothetical use-cases based on the most popular reasons for conducting market research, which the State of Market Research Report identified as:
- General background research
- When launching a new product
- Planning a new marketing campaign
- Identifying the potential or impact of current or upcoming events
- To course correct when revenue falls
You can see them in action and know how you too can apply these frameworks and tools to enhance your own role, your team’s, and your company as a whole.
With the playbook, you’ll be able to…
- Show clearly to stakeholders why investment in the right market research tools will be a benefit to the marketing department and the company as a whole.
- Know how best to equip yourself and your team to conduct effective market research.
- Understand the best practices for using these tools in the most popular use-cases for market research.
About our sponsor: Semrush
The best marketers enjoy and love what they do. Semrush ensures marketing professionals always have time for creativity and experiments while we take care of data. It’s the only software that enables marketing professionals to build, manage, and measure campaigns across all channels to improve their online visibility. Semrush is your digital team member - your analytics buddy, your mentor, your safety net, and a compass to new markets.
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