The journey into product marketing is different for everyone, and Madeleine Work is no exception. Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

Madeleine’s journey into product marketing began with a content marketing background, which honed her skills in creating clear, compelling messaging. Her strengths in crafting customer stories, explainer videos, and product use cases ultimately led her to product marketing—a field she finds to be a perfect fit.

Catch the full episode of Product Marketing Life right here. 👇

Key talking points

  • Journey from content marketing to product marketing
  • Understanding and evolving product positioning
  • Transparent pricing and its benefits
  • Challenges of transparent pricing
  • Platform positioning and managing complexity

About the guest: Madeleine Work

Madeleine Work is the Product Marketing Manager at Chili Piper, where she leads the company’s product marketing efforts with a unique blend of content and strategic expertise. 

Having transitioned from content marketing, Madeleine brings a sharp focus on clear messaging and customer-centric storytelling.

At Chili Piper, she has spearheaded initiatives in transparent pricing, product positioning, and platform consolidation, all aimed at simplifying the buying process and enhancing the customer experience.

Known for her insights on demand conversion and product positioning, Madeleine is an active voice on LinkedIn, where she shares her thoughts on effective product marketing and transparent pricing strategies.

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