The dream team: Product Manager & Product Marketing Manager [Video]

My name’s Priyanka Gotika, Senior Product Marketing Manager at Ansys. I’m going to focus on the dream team: product management and product marketing, and how the two can work together to get things done.

PMs are the master strategists, charting the product roadmap by night. PMMs are the sultry voice of the customer, marketing mavericks by day.

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.