Thursday, August 5
Time: 8am PT | 11am ET | 5pm BST
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
As we enter 2021, where new normals are still being determined, organizations will look for product marketing to help measure customer sensitivity, willingness to pay, size new market segments, identify product opportunities and help optimize the impact of marketing campaigns.
Join this PMMnow session as we cover:
✅ The alignment between product marketing and user research, data science and market research teams.
✅ Leveraging your market research to optimize your product roadmaps and overall marketing strategy
✅ Examples and best practices on how to befriend data and distill customer insights
About the speaker
Francisco Bram is the current Head of Global Product Marketing at Uber with responsibility for marketing programs, go-to-market strategies and product launches for Uber Eats Merchants, Uber for Business and Uber Health.
Prior to joining Uber, Francisco was the Senior Director of Global Product Marketing for Siemens leading all marketing activities for a Healthcare product portfolio.
Nominated top 100 Product Marketing influencer in 2021, Francisco is a customer obsessed leader with a 12+ year track record of global product marketing and strategy.