Sales Enablement

Many companies include battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....

Sales are the be-all and end-all at any company. With 2021 almost here, check out 21 sales enablement tools to unlock your sales potential....

I'm Emily Payne and I'm excited to be writing this article. I love to geek out about all things enablement, and I love to teach people cool things. Hopefully, in this article, I can accomplish both. We can geek out a little bit, and we can learn something....

For tech marketers, it pays to be a master of definition. After all, if you can define your product in ways that instantly click, you’re in position to attract as many customers as possible, as quickly as possible....

Are you investing much of your product marketing resources in generating competitive battlecards or sales playbooks only to find your sales reps aren’t using them?...

Learn more Enjoyed this video ? Why not check out some related reading 👇 Educating the next generation of your sales organizationI’m Emily Payne...

Learn more Enjoyed this video? Why not check out some related reading 👇 Scaling sales enablement: a product marketing perspectiveI want to start this...

We surveyed 400+ product marketers in all stages of their career, from all over the world to bring you an entire report dedicated solely to sales enablement, and here’s just some of what we uncovered....

When PMMs and PMs work together they can create better customer experiences and higher conversion rates. In this article, I dive a little deeper into that and share some approaches to improving your conversion funnel without needing to change your product from my own experiences....

Surveys are often used by PMMs to get invaluable feedback from customers to fine-tune and tweak products to stay one step ahead of their competition. Here are the best free survey tools on the market that won’t break your bank account....

Conventional wisdom suggests this is a problem with content management, and to a degree it is, but in my opinion, it’s a tale of two halves and content management is only half the battle....

Sometimes, you have to sit back and smell the roses and realize how lucky we are to be part of such an engaged and helpful online community of product marketers. We’ve got some cracking answers to some of your most burning questions, so feast your eyes on the wealth of knowledge and advice below....

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....