Sales Enablement

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Sales Enablement

Sales confidence survey questions

A master list of questions to help you build your own sales confidence survey....

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Sales Enablement

Sales cadence template

Implement a scalable and repeatable process for reaching out to prospects....

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Sales Enablement

Objection handling script

Turn obstacles into opportunities with structured responses to the most common pushbacks....

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Sales Enablement

Getting around gatekeepers

Daniel O'Dowd, Copywriter for Sales Enablement Collective, wrote this article on how to get around gatekeepers when dealing with sales calls....

Making enablement work in remote settings

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Sales Enablement

Making enablement work in remote settings

When so many sales teams are remote-first, enablement can be tough. Katie Van Hoomissen explores how to maximize your enablement efforts in remote settings....

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Sales Enablement

Sales sells, but who’s buying?

Address your B2B sales challenges with two-step playbook for mapping buying centers and creating cheat sheets....

Sales Advisory Council: How to get sales on your side

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Product Marketing Strategy

Sales Advisory Council: How to get sales on your side

You’ve spent months preparing for a new product launch, positioning, or initiative. You’re feeling good – until you present it to the sales team. At best, they’re skeptical. Worst case scenario: they’re actively criticizing your launch. Sound familiar? The solution: A Sales Advisory Council....

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Sales Enablement

Lead nurturing track template

Build and maintain relationships with potential customers at every stage of the sales funnel....

Non-responsive prospect follow-up emails template

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Sales Enablement

Non-responsive prospect follow-up emails template

Effectively re-engage prospects who've gone silent...

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Membership content

How to craft a sales pitch that wins

From the struggle of buying a toilet to the complexities of B2B software sales, product marketing legend April Dunford offers a fresh perspective on creating sales pitches that truly resonate....

Sales collateral that speaks to buyers: Match content to the journey

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Sales Enablement

Sales collateral that speaks to buyers: Match content to the journey

Ready to start creating sales collateral to help lead your potential customer through the buyer journey to conversion? Click to learn more....

Monthly recurring revenue (MRR) checklist

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Sales Enablement

Monthly recurring revenue (MRR) checklist

Actionable strategies to enhance your business model and boost your MRR....

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Insider

Competitive battlecard template

A competitive battlecard is a concise, strategic tool that provides sales and customer success teams with essential information about your competitors....

How to create a sales playbook from scratch [Video]

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Sales Enablement

How to create a sales playbook from scratch [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 Sales playbooks that sellers actually loveOne of the key drivers — indeed,...

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Sales Enablement

Why is sales enablement important?

Operating at the intersection of product, marketing, and sales, product marketing drives much of the go-to-market strategy, but what happens once the product and its campaign are launched? It’s the sales team’s turn to bring the product message to potential customers and drive revenue....

Content

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“You win some, you lose some”: Exploring the world of win/loss programs [eBook]

Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....

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5 essential templates for sales enablement [eBook]

Tired of scrambling for sales enablement resources? We've got you covered! This eBook offers proven templates from industry leaders. From sales onboarding to competitive analysis, these templates will streamline your processes and empower your sellers to crush their revenue goals....

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Driving customer engagement through connected sales and marketing [Video]

Learn more Enjoyed Anantha's talk? Why not check out some related reading 👇 Aligning your product marketing with the rest of your...

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PMA Pulse

PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....

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PMA Pulse 2021

PMA Pulse is back for round two - discover this year's best product marketing tools....

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PMA Pulse 2023

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

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Product Marketing Framework

Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....

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Sales Enablement

All things sales enablement. Equip yourself with the knowledge, tools, and resources you need to optimize your SE approach....

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Sales enablement

Refresh yourself on all things sales enablement....

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Sales Enablement | OnDemand

If only you could find a goldmine of learnings on sales enablement for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....

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Sales Enablement Landscape Vol. 1

We decided to dig a little deeper into the world of sales enablement, surveying 400+ product marketers in all stages of their career, all over the world to bring you this...The Sales Enablement Landscape Vol. 1....

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Sales Enablement Landscape Vol. 3 Report

Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....

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Sales Enablement Landscape Vol.2

We’ve surveyed 250+ product marketers and dug even deeper, with the follow-up: the Sales Enablement Landscape Vol.2. Get your copy now....

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Sales enablement learning path

Continue your professional development with this 7-week sales enablement program....