Product Marketing Strategy

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

Yaroslav Stepanenko highlights how you can build a sustainable growth strategy with three simple steps to find, build, and scale product market fit....

In this article, Will Scott and Aventi Group give us five invaluable steps to creating a winning channel marketing strategy. Find out more....

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....

When done right, implementing a product feedback loop can turn your product into a trendsetting powerhouse. Here, we outline what a product feedback loop is, and how they they can benefit your product....

Learn more Enjoyed this video ? Why not check out some related reading 👇 Establishing the product marketing function“For anyone joining a younger organization...

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In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....

In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....

Learn more Enjoyed this video ? Why not check out some related reading 👇 Building a product marketing team from scratchVidhya Ravi, Principal UX Research...

Software has resulted in tech-savvy buyers with super high expectations. The companies who break through to this audience lead with their products and deliver a new style of marketing that is product first. Join this talk to learn the strategies and tools they use to do it.‌...

With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....

This article is going to focus primarily on the importance of principles in product design and how you can locate and implement them in your organization....

Learn more Enjoyed this video? Why not check out some related reading 👇 Building portfolio marketing teams in the next PMM evolutionMy name’s...

No-one likes talking about money, least of all your competitors. In this article, we go through how you can gather competitive pricing intelligence to optimize your product marketing strategy....