Members-only Product Marketing Strategy The ultimate 24 channels to market your product (+ bonus tips!) With the myriad marketing platforms, tools, and channels available, it's easy to feel overwhelmed. How do you cut through the noise and get your product into the hands of your target audience? We've got you covered with a list of the 24 channels that provide the most bang for your marketing buck....
Members-only Premium Product marketing strategy presentation checklist A wireframe of everything you need to include in a product marketing strategy presentation to stakeholders....
Members-only CPG 7 proven product marketing strategies for B2C brands Product marketing strategies are vital in B2C marketing. Here are 7 proven strategies you can apply to engage more effectively with consumers....
Members-only Product Marketing Strategy The importance of brand experience (with examples) In a consumer’s mind, BX shifts your brand from an idea or impression to a tool that’s harnessed to embrace the world. This is an opportunity for your brand to do better and be more unique than any other....
Members-only Product Marketing Strategy Inside Product Marketing Alliance: Strategy, growth, and community [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...
Members-only Articles How to make the scrum methodology work in product marketing Discover how PMMs can apply the principles of agile product development to run high-performance marketing sprints....
Members-only Articles How to showcase the ROI of product marketing Discover how to convey the value and ROI of product marketing to gain support and buy-in from key stakeholders throughout your company....
Members-only SaaS SaaS sales funnels: A guide for product marketers Understanding the sales funnel is vital when marketing a SaaS product. Discover the funnel stages and metrics you need to market software....
Members-only Product Marketing Strategy Examine the difference between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....
Members-only Product Marketing Strategy Rethinking product marketing: An audience-centric approach [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 Why your PMM strategies fail and how Product Marketing Certified: Core...
Members-only Product Marketing Strategy The best competitive strategy for each stage in the business lifecycle If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....
Members-only Take control: Make your product marketing team indispensable Knock, knock. Who’s there? Product marketing. Product marketing who? Exactly. That's what this article is all about. If your company's response to 'product marketing' is 'who?', then you're far from being indispensable. We’re going to look at how you can change that....
Members-only Product Marketing Strategy Evolving product marketing to solutions marketing [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 The evolution of product marketingWant your product marketing to really turn...
Members-only Product Marketing Strategy The relationship between product marketing and demand generation Product marketing is a key part of feeding the demand generation engine. But what exactly does that mean in this instance, and why are product marketers the ones who enhance and ultimately empower a marketing organization?...
Members-only Product Marketing Strategy The power of design thinking in product marketing Design thinking is an approach to innovation that emphasizes the user. It's something that can be learned, studied, and put into practice. You can refine your ability to generate truly effective and remarkable ideas, products, and marketing campaigns that revolve around the core needs of the user....
Members-only An intro to narrative design [eBook] Download your guide and gain access to the most essential insights into building a strong narrative design strategy to help you stand out from the crowd. Learn more....
Members-only Exec+ membership The ultimate learning and development subscription for product marketers with 4+ years of experience, looking to accelerate their professional career....
Members-only Product Marketing Strategy Do you have the right product marketing strategy? Check out our expert insights and guidance on how to create winning PMM strategies. Articles, reports, eBooks, guides, videos, templates, and more....
Members-only State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
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