Members-only Product Marketing Strategy KANO model framework (template) The KANO model is a prioritization framework that helps you rank initiatives on a product roadmap based on their potential to satisfy users....
Members-only Membership content Merely tactical to deliberately strategic Learn why focusing on strategy over tactics is crucial for success, with insights from Jim Payne, Director of Product Marketing at Dialpad. Discover how to shift from tactical tasks to strategic impact and uncover the metrics you need to focus on....
Members-only Product Marketing Strategy Unleash growth with inbound marketing Transform your marketing approach with inbound strategies! Learn the art of resonating with consumers, building trust, and driving sustainable growth in this insightful guide on inbound marketing....
Members-only B2C 9 must-know B2C product marketing strategies to boost growth To drive sustainable growth, you need to employ strategic and customer-centric approaches in your B2C product marketing. From research and pricing to positioning and collaboration, multiple factors influence the success or failure of B2C products....
Members-only B2C Evolving with the market: The role of experimentation in B2C product marketing Let's explore the nuances of various experimentation methods, their applications, and the impact they can have on shaping successful B2C products....
Members-only Leadership Your product marketing team charter (or how to get everyone to stop telling PMM what to do) Because product marketing lives at the intersection of product, sales, marketing, and customer success, it can easily become the catch-all for every other team in your company. Prevent that from happening and focus on the work that matters with a PMM Team Charter – template included....
Members-only Product Marketing Strategy How to make your product irresistible with lessons from behavioral economics Imagine a world where your growth tactics are more effective, you don’t need more budget to scale, and you don’t have to use discounts that dilute your brand value. That’s the opportunity that behavioral economics offers. I’m going to help you unlock that reality today with just three simple steps....
Members-only Product Marketing Strategy Business case template A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative....
Members-only Product Marketing Strategy Identifying product differentiators using the MUD framework + template The MUD framework is a strategic model that helps organizations evaluate and identify their product differentiators to gain a competitive edge in the market. It comprises: Meaningfulness, uniqueness, and defensibility....
Members-only B2C Creating product marketing campaigns to scale B2C revenue subscriptions Learn how product marketers at Bumble drive recurring revenue growth through targeted subscription campaigns....
Members-only Product Marketing Strategy Launching a podcast: The key to boosting brand awareness I’m Shira Atkins, the CRO and founder of Wonder Media Network, an audio-first media company, and I’m here to share my advice on podcasting for brands. I'll cover topics including How to get started with a branded podcast, how to measure success, and how to cut through the noise. Let's jump in!...
Members-only Product Marketing Strategy How to build a winning API monetization strategy Simply putting your APIs out there isn't enough to guarantee revenue. In this article, we'll walk through the essential steps for building a winning API monetization plan, from conducting market research to optimizing pricing models based on user data. Let's get started!...
Members-only Product Marketing Strategy Top 100+ product marketing books: Your definitive guide A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....
Members-only Segmentation Market segment vs. target market: What's the real difference? What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting....
Members-only Do you really need an agency to scale product marketing? Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine, shares the skills and strategies you need to succeed at every stage....
Members-only An intro to narrative design [eBook] Download your guide and gain access to the most essential insights into building a strong narrative design strategy to help you stand out from the crowd. Learn more....
Members-only Exec+ membership The ultimate learning and development subscription for product marketers with 4+ years of experience, looking to accelerate their professional career....
Members-only Product Marketing Strategy Do you have the right product marketing strategy? Check out our expert insights and guidance on how to create winning PMM strategies. Articles, reports, eBooks, guides, videos, templates, and more....
Members-only State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
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