Members-only Product Marketing Strategy Achieving alignment in product marketing with Michele Nieberding, MetaRouter Master the ABC framework to smash your broader business goals...
Members-only Product Marketing Strategy How product marketing evolves at every stage of the company lifecycle What is it like scaling a company from early stages to something much larger? Discover how product marketing evolves across seed, growth, and enterprise stages...
Members-only Membership content Stop the dysfunction: Three ways to improve information flow Tired of workplace dysfunction? Julie Grondin, Director of Product Marketing at Miovision, outlines three effective ways to improve information flow and decision-making – ensuring your team works smarter, not harder....
Members-only Product Marketing Strategy What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Membership content Busting the five myths of product marketing Think good products sell themselves? Think again. Josh Mayfield, Senior Director of Product Marketing at Kentik, debunks the top five product marketing myths – with real-life examples of how PMMs drive success....
Members-only Podcasts “We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts In this episode of Product Marketing Life, Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts....
Members-only Product Marketing Strategy Customer acquisition strategy template A breakdown of the various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience....
Members-only Product Marketing Strategy Top 5 takeaways from McKinsey’s report on the importance of PMMs Get key insights from McKinsey's report, "The growing importance of software product marketing managers" – and find out what the PMA community thinks. Discover why PMMs are becoming crucial for software firms, how AI is enhancing their effectiveness, and why leadership support matters....
Members-only Product Marketing Strategy What's a Marketecure? And why do you need one? A Marketecture not only forms the foundation for how your products are packaged, marketed, and sold, they also provide the vision for how your products will evolve....
Members-only Product Marketing Strategy How to master international product marketing Discover how to excel in international product marketing with Becky Park’s tried-and-tested advice. This article covers essential tips on cultural context, pricing strategies, and building global relationships to help your business thrive globally....
Members-only Product Marketing Strategy Does product marketing need a rebrand? [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...
Members-only Membership content How to unlock growth with portfolio and solutions marketing Explore how portfolio and solutions marketing can transform your product strategy. This article delves into effective methods to manage multiple products, enhance customer focus, and drive growth with tailored marketing approaches....
Members-only Banking and Fintech 6 accounting tips for product marketing agencies Streamline your agency's accounting with these 6 essential tips. Boost profitability, enhance cash flow, and simplify financial management for product marketing success....
Members-only Product Marketing Strategy Sales Advisory Council: How to get sales on your side You’ve spent months preparing for a new product launch, positioning, or initiative. You’re feeling good – until you present it to the sales team. At best, they’re skeptical. Worst case scenario: they’re actively criticizing your launch. Sound familiar? The solution: A Sales Advisory Council....
Members-only Product Marketing Strategy Product marketing in the age of social media Step into the future of product marketing. Learn how to harness the power of influencers, engage in the attention economy, and craft strategies that resonate with today’s audiences....
Members-only An intro to narrative design [eBook] Download your guide and gain access to the most essential insights into building a strong narrative design strategy to help you stand out from the crowd. Learn more....
Members-only Exec+ membership The ultimate learning and development subscription for product marketers with 4+ years of experience, looking to accelerate their professional career....
Members-only Product Marketing Strategy Do you have the right product marketing strategy? Check out our expert insights and guidance on how to create winning PMM strategies. Articles, reports, eBooks, guides, videos, templates, and more....
Members-only State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
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