Membership content

Before I transitioned into product-led growth, I had misconceptions. When I heard “product-led growth,” I thought it meant PM-led growth, and I was worried that my career would take a downturn; the only question was how quickly. In reality, product-led growth is full of exciting opportunities....

Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....

My name is Alex Ruddock. At Influitive, we think about advocates all the time. You have a bunch of different types of customers – you have your happy customers, your neutral customers, and dissatisfied customers. They can all advocate. I'm going to share how best to engage with them....

Join an exclusive and intimate table of Product Marketers at the top of their field once a month to share successes, tackle problems and discuss trends within the industry....

My name is Ben Hoffman, and I'm the Senior Manager of Competitive intelligence at the Adobe DX Competitive Center of Excellence. I'm sharing why competitive intelligence programs fail and some things that you can do to avoid failure and be successful as a CI function....

Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....

Nick Knuppe, Product Marketing Lead at Mollie discusses Go-to-Market, and how to launch an API into the market (or several) and keep it there....

Yaroslav Stepanenko highlights how you can build a sustainable growth strategy with three simple steps to find, build, and scale product market fit....

My name is Mike Drukker, and I’m a Senior Manager for Product Marketing at Reuters. I’m excited to share with you how we introduced a brand new go-to-market framework to our long-established organization with the support of all our internal stakeholders....

Join Sapphire Reels as she gives stellar advice on structuring your product marketing teams around features, functions, lines of business or segments, and more....

With more companies recognizing the value of product marketing, we asked a panel of experts for their advice on how to build a team from the ground up....

My name’s Priyanka Gotika, Senior Product Marketing Manager at Ansys. I'm going to focus on the dream team: product management and product marketing, and how the two can work together to get things done....

Farhan Manjiyani, Technical Product Marketing Manager at Rev.ai, outlines sales enablement challenges, why programs fail, how to know seller personas, and the three Rs framework for success....

Salespeople and product marketers are two sides of the same coin. Learn how PMMs can collaborate with and learn from sales to strengthen the business....

Leigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success....