Membership content

This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....

Learn how you can improve your go-to-market strategy for greater success. Discover the keys to successful GTM alignment and how to implement them effectively....

Discover how to work cross-functionally with teams by being 3 things: The Translator, The Matchmaker, and The Mediator. Read on to learn more....

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

Get yourself a seat at the product strategy table with two things: Pivot tables, and talking to customers. Read more to find out how....

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

Pedro Bojikian, Director of Product Marketing at Microsoft, shares his storytelling advice. Learn how to create sticky narratives with these top tips....

As a product marketer, I love taking something complex and making it simple and digestible. You can not only do that with messaging and positioning, but you can do that internally with your processes as well....

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....

Whenever we’re running global teams, we have time zones to consider. We also have languages to consider, and perhaps even more than that, we have personalities to consider too. Plus, all of that is compounded by the role of Zoom over the last two to three years....

In this article, Aileen McGraw, Senior Product Marketing Manager at GoFundMe outlines the guiding principles of gathering consumer insights....

I'm Trevor Pyle, Director of Product Marketing at Quantum Metric. I’m going to give you some ways to create amazing relationships with sales. Then I’ll show how you can use those relationships to bolster the PMM programs that you, your internal stakeholders, and your customers all care about....

This article has been built from a discussion of three incredible product marketing experts who explore how to build a powerful developer community for success....

Susan "Spark" Park gives a jargon-free go-to-market framework to explain how to successfully launch a product....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....