Membership content

Product marketing is a fundamentally ambiguous function. I'm going to resist the temptation to offer a clear definition. Instead, I'd like to argue that ambiguity is essential to the product marketer's role....

As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....

Join me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights. Here’s what we’ll cover: - What makes a strong go-to-market strategy - Four ways market and customer insights can inform your strategy and execution - How to get started today...

Hi there! I'm Eyal, the VP of Product Marketing & Strategic Alliance at Cato Networks. Today, I’m going to share my tried-and-tested strategies and KPIs for building a top-notch product marketing team....

Hey, I’m Inbar Yagur, Director of Content and Product Marketing at Lusha. I'm excited to share our recent repositioning initiative. I’ll talk about what prompted this strategy shift and walk you through a framework to use when it’s time to reposition your brand or product....

Karen Sheffer, Director of Product Marketing at Hibob, shares real-life strategies that you can use to scale product marketing for internal and external success....

A good GTM framework shatters organizational silos and gets everyone to focus on a single goal – and that’s exactly what I’m going to share with you today....

Want your product marketing to really turn heads? Then pay attention to Karen Cohen. She's breaking down how PMs need to tailor their strategies based on where the company is at. Early stage? Focus on ARR. Growth stage? NRR is your new best friend. Mature company? GRR is gonna be your guiding light....

I’m here to share how you can differentiate your product and company with competitive intelligence (CI). Spoiler alert: if you don't understand your competition, it's really tough to highlight what sets your product apart....

I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together....

Knock, knock. Who’s there? Product marketing. Product marketing who? Exactly. That's what this article is all about. If your company's response to 'product marketing' is 'who?', then you're far from being indispensable. We’re going to look at how you can change that....

Hi, everyone! I'm Dana, part of the product marketing team at Workiva. Today, we'll be discussing five tips to take your messaging to the next level....

In this article, we'll be diving into the realm of product marketing, examining its strategic functions, and exploring how we can leverage it to achieve OKRs....

Hi there! I'm going to focus on about the three P's of product marketing: people, product, and process. I'll define each of these three P's as we go along and also share some do's, don'ts, lessons, tools, and takeaways....

I'm Andrew Keating, and I’m here to share my thoughts and ideas about industry marketing strategies. We'll explore how you can construct an industry-vertical go-to-market motion within your enterprise Software as a Service (SaaS) product marketing organization....