Membership content

John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals....

As PMMs, we live in a data-driven world where decisions and results matter. We're constantly trying to find ways to measure our impact. That can seem like an impossible task, but if we step back and refocus, we’ll see it's really not....

Looking to take your user experience to the next level? Let's dive into some real-world strategies for UX success! Get inspired by industry leaders like Xbox who use feedback to transform their products and keep users coming back for more....

Embark on a journey of professional transformation. Learn to align your career with your personal values, adapt to evolving job markets, and embrace continuous learning....

Let's explore a framework that will allow you to find and tell your product's story. Plus, learn seven storytelling methods you can use to make even the most complex products easy for customers to understand....

Elevate your product demonstrations with insights from Rachel Nulman-Schapiro, vcita's VP of Product Marketing. Discover strategies for engaging presentations and empowering your sales team to deliver impactful and memorable demos....

Learn why focusing on strategy over tactics is crucial for success, with insights from Jim Payne, Director of Product Marketing at Dialpad. Discover how to shift from tactical tasks to strategic impact and uncover the metrics you need to focus on....

Join me for a deep dive into the world of analyst relations. We’ll cover... - Analysts’ vital in the tech space - The four steps to build your AR strategy - How to engage analysts throughout your GTM - How to measure your AR strategy's impact - Some best practices and hard-won lessons...

Welcome to space camp! Today, we’ll be talking about launching products and how to turn that process from a chaotic cost center into a revenue-driving, repeatable competitive advantage....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

My name's Shaziya Bandukia and in this article, I'm going to talk to you all about building a Voice of Developer program....

If you're a new manager, you've probably wondered things like: How do I start? What do I do first? How can I avoid stress for my team and myself? That’s what I’m going to help you with today....

Are you ever overwhelmed or caught off guard by questions and requests from partners? Do you wish you had more influence to drive strategic priorities? Don’t worry – I’m here to equip you with the skills and frameworks you need to become a highly strategic, influential product marketing leader....

Join me as I dive into a question that's top of mind for product managers (PMs) and product marketing managers (PMMs) alike: Who’s responsible for being the voice of the customer?...

I'm here today to talk to you about overcoming the biggest competitor in B2B technology, which is almost always the status quo.  More importantly, I'm going to show you how to overcome it....