Members-only Competitive Intelligence 4 steps for building a strategic competitive intelligence program Join Director of Product Marketing Maureen West as she outlines how to establish a competitive intelligence program that will empower your business to make better, more informed strategic decisions....
Members-only Product Marketing Strategy Product marketing in the age of social media Step into the future of product marketing. Learn how to harness the power of influencers, engage in the attention economy, and craft strategies that resonate with today’s audiences....
Members-only storytelling Pressure-testing your product stories: A 7-step framework In a sea of content, make your product story stand out. Ada Story introduces a seven-step framework for pressure-testing your product stories, ensuring they resonate with your audience....
Members-only Customer Marketing 5 key customer obsession strategies Google Cloud's Head of Product Marketing, Sally Revell shares five key strategies that will take your customer obsession to the next level....
Members-only Membership content Positioning: Art or science? Julien Sauvage, VP of Brand, Content, and Product Marketing at Clari, demystifies positioning with his compelling seven-part framework. Discover whether art or science wins in shaping product narratives. Essential reading for forward-thinking PMMs....
Members-only Membership content How to craft a sales pitch that wins From the struggle of buying a toilet to the complexities of B2B software sales, product marketing legend April Dunford offers a fresh perspective on creating sales pitches that truly resonate....
Members-only Membership content Hacking human nature: How applying behavioral science can make your product appear better value Dive into the power of behavioral science with expert and author Richard Shotton. Find out how to use psychology to elevate your product's perceived value and outsmart the competition. Essential reading for innovative PMMs....
Members-only Membership content Bringing product marketing and product management together Dive into the essential guide on merging product management and marketing for seamless product development. Featuring case studies from Microsoft and Apple, gain tactics for strategic alignment and creating products that resonate with customers....
Members-only Careers Stop being boring: A product marketing leader’s call to arms From corporate disillusionment to marketing brilliance, Jason Lord shares how to escape the cycle of boredom in product marketing. A must-read for leaders seeking to inspire and innovate....
Members-only Membership content Bringing a product-led growth mindset to your product marketing organization Learn to harness product-led growth tactics for stronger user acquisition, growth, and retention – with practical examples from Airtable, Slack, and more....
Members-only Membership content Making AI your most effective colleague in product marketing Join us on a journey through the evolving landscape of product marketing with AI, guided by Cloudflare's Ben Munroe. Uncover how AI can gather insights, personalize marketing efforts, and streamline operations to revolutionize your strategies....
Members-only Membership content Telling stories that stick Transform your narrative skills and drive action with the power of storytelling. Learn frameworks that will help you connect deeply with your audience and influence stakeholders....
Members-only Membership content Flirting with feedback: A product marketing manager’s dilemma Making sense of customer feedback is tough. Emotions, market dynamics, history, and more muddle the insights. Get a proven five-step model to understand products, customers, markets, and competitors so you can parse feedback effectively to drive innovation....
Members-only Pricing Your five-step playbook for successfully raising prices Discover the secrets to successful price increases with Josh Bean's five-step framework, perfect for scaling businesses seeking revenue growth....
Members-only Membership content The power of internal branding in product marketing John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals....
Members-only Member eBooks and playbooks From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Membership content Discover our exclusive membership content, authored by leading product marketers....
Members-only Monthly Member Spotlight Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....
.svg?v=40a0ffb3ca)