Members-only Membership content Swaying decisions: 8 ways to unleash your inner influencer How can PMMs boost their influence in the workplace? This guide explores eight actionable strategies borrowed from successful influencers to help you build credibility, create valuable content, grow your network, and measure your impact effectively. Start influencing today!...
Members-only Membership content Mechanisms to improve your productivity and gain back your time Unlock the secrets to productivity with Belinda McKeon, a Senior Developer Marketing Manager at AWS. Learn how to manage your time, reduce stress, and achieve a healthier work-life balance with practical, proven strategies....
Members-only Membership content Build your best marketecture Creating a marketecture slide can be tough. This guide shows you how to balance marketing shine with substance, overcome common challenges, and make your marketecture a powerful tool for your team and customers....
Members-only Membership content Design your PMM path: Your guide to building a life you love Wondering how to build a rewarding PMM career? Tamara Grominsky breaks down essential steps to help you envision your ideal future, identify your next best actions, and position yourself for success. Start designing a career and life you love today....
Members-only Membership content Authentic storytelling: The Ray-Ban Meta launch Join Chris Smellie as he shares the exciting journey of launching Ray-Ban Meta smart glasses. Explore the strategies used to market this cutting-edge product, from dogfooding to identifying key audience segments and leveraging influencers....
Members-only Membership content Sales confidence: 6 steps to measure and improve it Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team's confidence and closing game....
Members-only Membership content Stop the dysfunction: Three ways to improve information flow Tired of workplace dysfunction? Julie Grondin, Director of Product Marketing at Miovision, outlines three effective ways to improve information flow and decision-making – ensuring your team works smarter, not harder....
Members-only Membership content Busting the five myths of product marketing Think good products sell themselves? Think again. Josh Mayfield, Senior Director of Product Marketing at Kentik, debunks the top five product marketing myths – with real-life examples of how PMMs drive success....
Members-only Membership content Ready, set, go: The three stages of a product launch Discover GoDaddy's Ready, Set, Go framework, designed to make your product launches more effective and customer-centric. From ideation to post-launch analysis, learn how to balance business goals with customer needs and maximize your chances of success in the market....
Members-only Leadership How to present confidently (even when you're not!) Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....
Members-only Leadership Top five lessons from a three-time founding PMM Get exclusive insights from Jason Oakley, a three-time founding PMM, on mastering the art of solo product marketing. Discover strategies for educating stakeholders, tapping into founder knowledge, and aligning with revenue to excel in your role....
Members-only Leadership The road to the C-suite: Five career paths, one journey Join Sean Broderick in uncovering five inspiring career paths to the C-suite. From PMM to EVP and beyond, this article shares real-life stories, expert advice, and actionable tips to help you navigate your way to executive leadership. Get ready to learn from the best!...
Members-only Product Marketing Strategy How to master international product marketing Discover how to excel in international product marketing with Becky Park’s tried-and-tested advice. This article covers essential tips on cultural context, pricing strategies, and building global relationships to help your business thrive globally....
Members-only Positioning & messaging How to sell (not just write) great product positioning Struggling to sell your product positioning? Dave Prager, VP of Marketing at Stampli, is here to help. Explore techniques for aligning executives, leveraging persuasion techniques, and ensuring your positioning is championed by key decision-makers....
Members-only AI Reimagine product marketing with generative AI Uncover how generative AI is reshaping product marketing. Explore real-world applications, understand the economic impact, and learn from IBM's high-impact use cases. Plus, get key insights into how you can implement AI effectively and responsibly....
Members-only Member eBooks and playbooks From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Membership content Discover our exclusive membership content, authored by leading product marketers....
Members-only Monthly Member Spotlight Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....
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