Members-only Membership content Sales confidence: 6 steps to measure and improve it Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team's confidence and closing game....
Members-only Membership content Stop the dysfunction: Three ways to improve information flow Tired of workplace dysfunction? Julie Grondin, Director of Product Marketing at Miovision, outlines three effective ways to improve information flow and decision-making – ensuring your team works smarter, not harder....
Members-only Membership content Busting the five myths of product marketing Think good products sell themselves? Think again. Josh Mayfield, Senior Director of Product Marketing at Kentik, debunks the top five product marketing myths – with real-life examples of how PMMs drive success....
Members-only Membership content Ready, set, go: The three stages of a product launch Discover GoDaddy's Ready, Set, Go framework, designed to make your product launches more effective and customer-centric. From ideation to post-launch analysis, learn how to balance business goals with customer needs and maximize your chances of success in the market....
Members-only Leadership How to present confidently (even when you're not!) Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....
Members-only Leadership Top five lessons from a three-time founding PMM Get exclusive insights from Jason Oakley, a three-time founding PMM, on mastering the art of solo product marketing. Discover strategies for educating stakeholders, tapping into founder knowledge, and aligning with revenue to excel in your role....
Members-only Leadership The road to the C-suite: Five career paths, one journey Join Sean Broderick in uncovering five inspiring career paths to the C-suite. From PMM to EVP and beyond, this article shares real-life stories, expert advice, and actionable tips to help you navigate your way to executive leadership. Get ready to learn from the best!...
Members-only Product Marketing Strategy How to master international product marketing Discover how to excel in international product marketing with Becky Park’s tried-and-tested advice. This article covers essential tips on cultural context, pricing strategies, and building global relationships to help your business thrive globally....
Members-only Positioning & messaging How to sell (not just write) great product positioning Struggling to sell your product positioning? Dave Prager, VP of Marketing at Stampli, is here to help. Explore techniques for aligning executives, leveraging persuasion techniques, and ensuring your positioning is championed by key decision-makers....
Members-only AI Reimagine product marketing with generative AI Uncover how generative AI is reshaping product marketing. Explore real-world applications, understand the economic impact, and learn from IBM's high-impact use cases. Plus, get key insights into how you can implement AI effectively and responsibly....
Members-only Membership content How to unlock growth with portfolio and solutions marketing Explore how portfolio and solutions marketing can transform your product strategy. This article delves into effective methods to manage multiple products, enhance customer focus, and drive growth with tailored marketing approaches....
Members-only Membership content The problem with our problem slides (and how to solve it) Dive into the world of effective presentation-making with insights on anchor slides that can align your company's strategy and communication....
Members-only win/loss Fuel revenue growth through win-loss analysis It’s time to unlock growth with win-loss analysis. Learn how to boost your win rates, refine your strategies, and harness the power of data to fuel sustainable revenue growth....
Members-only Pricing How to communicate your AI pricing model Dive into AI pricing with Ismail Madni. Explore customer-centric strategies and real-world examples from Intercom and GitHub. Learn to craft pricing models and narratives that showcase your product’s value – a win-win for companies and customers alike....
Members-only B2B Drive adoption and expansion with a B2B post-sale journey Join Jess, a Senior Customer Marketer at Gong as she explores the critical role of the post-sale journey in B2B success. Unlock proven frameworks that enhance customer experience and foster business growth....
Members-only Member eBooks and playbooks From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Membership content Discover our exclusive membership content, authored by leading product marketers....
Members-only Monthly Member Spotlight Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....
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