Members-only Developer marketing Understanding developer demographics, personas, and segmentation In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....
Members-only Enterprise How to structure your team for enterprise cross-selling This article looks at how to grow a product marketing org through a B2B enterprise lens, including the "how", challenges, and solutions....
Members-only Customer & Market Research Method marketing: How to gain a deeper understanding of your target audience I'm Sangita Sarkar, VP of Marketing at Level Ex, Inc. & today I'm going to be talking to you about method marketing. It's a methodology that I've developed over the course of my time in the gaming industry, which has been the better part of a decade......
Members-only Sales Enablement How to develop and grow your sales enablement team In this article, I’ll discuss org design and specifically restructuring sales enablement to mimic a traditional product dev team in order to build the sales enablement organization in a way that makes accessing investment dollars based on proven outcomes achievable and maximizes your impact....
Members-only Technology How Oracle launched its first blockchain application There's a lot of buzz around blockchain. Everybody's talking about it, right? The word is out, but not a lot of people really understand what blockchain is. How much do you know about it? Is it kind of new for you?...
Members-only CPG How to build the right team for CPG product marketing Vidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up....
Members-only Sales Enablement The insider guide to sales enablement best practice In this article, I’ll cover what PMMs can do when sales enablement doesn’t exist within their organization by sharing a phased approach and the five steps I’ve identified to building up a sales enablement program....
Members-only Customer & Market Research How to conduct and leverage user research as a marketer Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens....
Members-only Membership content From zero to something: Bootstrapping product marketing Product marketers try to convey what’s in their heads rather than trying to understand the minds of their teams, their leadership, and their customers. But how do you begin to capture these insights?...
Members-only The dark arts of data: From sales training to sales productivity Kyle Doerflein, Director of Sales Enablement at LogicMonitor, gives tips on how to convert your sales enablement function into significant revenue....
Members-only Membership content Three companies that are truly customer-first My name is Roshni Uppala, Senior Product Manager at Amazon, formerly Product Lead at Uber and Aurora. In this article, I’ll be sharing my thoughts on how to instill a customer-first approach into everything you do....
Members-only Sales Enablement Why should a start-up invest in sales enablement? This article explores how sales enablement is a critical function of organizations, and why start-ups should invest in it....
Members-only Customer Marketing How to build a customer success toolset with a limited budget My name's Dan Farley, and in this article, I'm going to be speaking about building a customer success toolset with a limited budget. I've acquired some practical guidance you can go away with and apply in your day to day at your business with your customer success team....
Members-only Diversity and inclusion in product marketing Samantha Wu and Jameela Calhoun highlight the benefits of diversity and inclusion in product marketing and outline strategies to utilize them....
Members-only Product Demos 3 ways product marketers can accelerate revenue with tailored demos My name’s Kristen Karpinski. In this article, I’m going to share three awesome tips for boosting your revenue with tailored demos....
Members-only Member eBooks and playbooks From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Membership content Discover our exclusive membership content, authored by leading product marketers....
Members-only Monthly Member Spotlight Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....
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