Members-only Membership content 5 keys to unlock the power of storytelling in PMM Learn how to craft stories that engage, persuade, and sell....
Members-only Membership content Metrics and reporting: A PMM’s best friend Learn how to use metrics and reporting to drive impact with a simple formula, a five-step framework, and a health score....
Members-only Membership content How ecosystems can make or break your business Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons....
Members-only Membership content AI-powered product marketing: Trends, tips, and use cases Smarter workflows and better product marketing with AI....
Members-only Membership content 5 fundamental truths for GTM and monetization alignment Crack the code to seamless GTM and monetization strategies....
Members-only Membership content How to prioritize and get s#!t done as a PMM Learn the secrets behind high-impact product marketing teams....
Members-only Membership content Stand out in any market: 4 winning GTM strategies Explore 4 GTM strategies that’ll help you beat the competition – even if they copy your product!...
Members-only Membership content Your guide to retiring products and retaining customers Discover the blueprint for retiring aging products while ensuring customer success, reducing churn, and paving the way for growth....
Members-only Membership content How Adobe leverages AI to transform its go-to-market strategies Learn how Adobe uses AI to boost its go-to-market strategies with smarter insights, dynamic pricing, and personalized marketing...
Members-only Membership content Defending "best" and "better": Prove your product’s differentiation Discover the playbook for showcasing value, defending your edge, and boosting win rates....
Members-only Membership content One simple rule for better messaging Crack the code to great messaging with the VBF rule – your ultimate hack for crafting messages that buyers actually care about....
Members-only Membership content Don’t just be a PMM – be a strategic leader Discover two powerful frameworks to elevate your product marketing role and position yourself as a strategic leader....
Members-only Membership content Beyond the glass ceiling: Making your career work for you Lessons on breaking through self-doubt, leveraging product marketing strengths, and building a career as a successful CMO....
Members-only Membership content 3 AI use cases to elevate your strategy Learn how to harness AI to refine your segments, outpace your competitors, and craft impactful thought leadership....
Members-only Membership content Is category creation worth the hype? Product marketing leader Jamie Bolland shares his lessons from an ambitious attempt to create a new category....
Members-only Member eBooks and playbooks From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Membership content Discover our exclusive membership content, authored by leading product marketers....
Members-only Monthly Member Spotlight Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....
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