Membership case studies

Discover how our Pro+ membership empowers product marketers with advanced tools and resources to drive successful launches....

This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my product marketing work....

Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role. After checking out the various resources available online, he decided to sign up for a PMA Pro Membership....

Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for a PMA membership and has gone from strength to strength....

Marianne Hainitz, Solution Manager at Accedo.tv, outlines how the Product Marketing Alliance membership plan has provided her with invaluable resources that've supported her professional development....

Cindy Berman, Product Marketing Manager at Productboard, first heard about PMA’s individual membership plans through Google, while searching for communities dedicated to supporting product marketers and their needs....

Asya Bashina, Marketing Director at LinkSquares decided to leverage the power of the PMA community, and in doing so found the perfect mentor through our Product Marketing Mentorship Program....

Rebecca Geraghty, Director of Product Marketing at Publicis Media was inspired to take part in PMA’s Product Marketing Mentorship program by the various mentors that have helped her throughout her career....

Sean Broderick, Senior Manager of Product Marketing at Altify, was first made aware of our mentor program through the ambassador channel in the PMA Slack community. Initially, he went through the program as a mentee and felt inspired enough to sign up as a mentor....

Having worked on many product and marketing initiatives Haythem's new role came with a new focus, go-to-market campaigns, competitive analysis, and driving growth in a mid-sized B2B market. PMA was exactly what he needed as he decided to invest in his product marketing career....

Ashley Herbert is the Head of Product Marketing at Recruitee, an applicant tracking system, built to help recruiting teams hire the best talent for their organization. She became aware of our membership plans whilst interviewing for an alternative position within the product marketing field....

Alan McAlpine, Senior Product Marketing Manager at Onfido, heard about the Product Marketing Alliance Mentorship program through our PMA Slack community. The team often posts new initiatives we’re working on—he saw that post appear and had to check it out!...