Management

Reveal key tactics for building a stellar product marketing org to propel a hyper-growth startup. Turn your team into a finely tuned PMM machine....

Having a motivated team is critical. But with demanding workloads, evolving priorities, and ambitious targets, motivation can wane.  So, how do you keep your team engaged for the long haul?  Discover seven tactics to motivate your crew, from inspiring OKRs to building a culture of recognition....

Discover how PMMs can apply the principles of agile product development to run high-performance marketing sprints....

The reality of working with a team is that sometimes, despite everyone's best efforts, product marketing goals may not be achieved. This can be a daunting and disheartening experience, as when we fail to reach goals, it can seriously affect the whole organization....

Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs....

An eight-week live and interactive program covering all the quintessential areas needed to shine in your leadership role and be the best leader you can be....

Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners....

Learn more Enjoyed this video? Why not check out some related reading 👇 Leading, building, and growing great product marketersThere are certain things you...

Vidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up....

Learn more Enjoyed this video ? Why not check out some related reading 👇 Building a product marketing team from scratchVidhya Ravi, Principal UX Research...

PMMs have to be great at lots of things: writing and presentations, positioning and technical aptitude, to understanding customers, sellers, and the competitive landscape.One skill I don’t hear many talk about is running an effective meeting. Here’s how to improve your meetings in 8 simple steps....

In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier....

Learn more Enjoyed this video? Why not check out some related reading 👇 Let your people be peopleIn this piece, I’ll be explaining...