Customer Marketing

PMA's Voice of the Customer (VoC) strategy framework is document we've designed to help businesses better understand, and act on, customer feedback....

My name's Dan Farley, and in this article, I'm going to be speaking about building a customer success toolset with a limited budget. I've acquired some practical guidance you can go away with and apply in your day to day at your business with your customer success team....

With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....

Prashanth Shenoy, VP of Marketing, Cloud & Networking at Cisco, outlines the ‘shift left’ approach, where product marketing becomes customer marketing....

It’s the old adage of business: never neglect your customer; it’s a one-way, non-stop route to oblivion. Tamara Niesen, Head of Product Marketing at Shopify Plus, spilled the beans on how to become customer- obsessed at a product-first organization...

Catch up with every session from the Customer Marketing Summit featuring talks from the likes of Facebook, Toast, DocuSign, Sage & more....

We catch up with Taylor Page, Senior Manager of Customer Marketing at A Cloud Guru ahead of her fireside chat on how Customer Marketing and Customer Success teams can partner to create customer magic at the Customer Marketing Summit....

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....

Until recently, conversation and revenue intelligence tools were typically only used by sales teams. Now we're seeing the untapped potential for product marketing teams too....

How do product marketers get folks to say yes to the never-ending, but always appreciated onslaught of interviews and phone calls? Incentive marketing, that's how....

Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice....

In this article, we take a look at the five things you need to do when choosing the right win/loss analysis service for your company....

The nominations are in and the shortlist has been drawn so without any further ado, let us introduce to you the fabulous PMMs on our 2021 Customer Marketing Excellence Awards shortlist....

Learn more Enjoyed this video? Why not check out some related reading 👇 The role of regional product marketing in helping accelerate growth within...

Learn more Enjoyed this video ? Why not check out some related reading 👇 Getting up to speed for customer interviews as a product marketerTo...