Consumer Psychology

Discover why emotion-driven messaging is the secret to B2B success. Uncover insights that resonate with your buyers on a deeper level....

In an increasingly competitive market, product marketing has evolved from simple messaging to a sophisticated discipline that taps into deeper human motivations. One...

Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value with behavioral scienceUnlock the...

Learn more Enjoyed this video? Why not check out some related reading 👇 What influences customer behavior?Several factors influence consumer behavior, including psychological,...

Discover how to cut through the noise of hot new trends and features. Learn practical tactics to validate real customer needs before getting distracted by the latest "shiny objects."...

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

In this post, we’ll explore key principles of consumer psychology to uncover what really makes B2C buyers tick. You’ll learn how to get inside the minds of your customers so you can optimize messaging, pricing, and product features for maximum appeal....

We can base our decisions on data, science, and laws if we look at the world of consumer psychology. We’ve spent hundreds of years working to understand how consumers' brains operate. By applying this understanding to product marketing, we can significantly improve our results....

Discover how we can help your sales reps close more deals in this complete guide....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

This article delves deeper into the 'fear of missing out', the effect this has on consumer psychology, and how to implement FOMO marketing....

Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map....

Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer....

This article explores the concept of customer cognitive load, why it's important to reduce it with your product, and how to do so....

Explore consumer psychology, the importance of consumer behavior, what affects it, and how to effectively use it for product marketing....