B2C

Kacy Boone, Director of Product Marketing at InVision, discusses her journey into product marketing, her career path to date, why she loves the role, the PM-PMM relationship, essential ingredients for a successful launch, top skills, tips for others, the future of PMM, and more....

Ahead of the launch of our new Masters course, Segmentation Certified, we’re feeling generous. How would you like to get your hands on some FREE exclusive segmentation video content to whet your appetite for what’s to come?...

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....

Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....

A stellar CRM can make a world of difference to a product marketer’s day-to-day. It helps tighten alignment with sales teams, keeps customers’ data consolidated, and ensures everyone gets a great experience. Different CRMs have different capabilities, so find one that ticks all your boxes....

“At its core, your brand promise should define your entire business and touch every aspect of your company.”...

There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....