B2C

Product marketing strategies are vital in B2C marketing. Here are 7 proven strategies you can apply to engage more effectively with consumers....

We can base our decisions on data, science, and laws if we look at the world of consumer psychology. We’ve spent hundreds of years working to understand how consumers' brains operate. By applying this understanding to product marketing, we can significantly improve our results....

This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....

Discover 7 ways B2C fitness apps use different strategies to increase customer engagement, improve their value proposition, and differentiate their app from the crowd....

Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....

Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

As we prepare to say goodbye to 2022, join us as we continue our annual tradition and look forward to potential product marketing trends for the year ahead…...

If you're looking for guidance on how to use your B2C buyer persona template, then you've come to the...

Discover the right questions to ask when creating a B2C buyer persona....

Brand partnerships are an incredible opportunity to further leverage our existing associations with consumers, expand awareness of our brand via different categories, and ultimately drive incremental sales. At least, that’s the hope....

In this article, I’ll share Babbel’s PMM evolution, how we developed a new PMM team, and the key ingredients involved in achieving our goal: bringing the team into the organization to strengthen the beginning and end of the product life cycle....

Abby Barsky, Senior Product Marketing Manager at Cord shares her expert advice on selling your PMM skills, employing great hires and securing that new role....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Kacy Boone, Director of Product Marketing at InVision, discusses her journey into product marketing, her career path to date, why she loves the role, the PM-PMM relationship, essential ingredients for a successful launch, top skills, tips for others, the future of PMM, and more....