Members-only B2B A Good-to-Great framework for product marketing In today’s attention economy it can be hard to cut through the noise. In his best-selling book Good to Great, Jim Collins unearths 'timeless principles' which enable some companies to radically outperform their peers....
Members-only Selling your PMM skills [Q&A with Cord] Abby Barsky, Senior Product Marketing Manager at Cord shares her expert advice on selling your PMM skills, employing great hires and securing that new role....
Members-only 100+ product marketing questions answered We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....
Members-only B2B B2B user persona template Gain deeper insights into your target market and tailor your marketing efforts effectively....
Members-only Consumer Psychology The neuroscience of digital content: how buyers make decisions (or not) [OnDemand] Dr. Carmen Simon, Chief Science Officer at Corporate Visions, will reveal surprising new brain studies challenge long-held assumptions about marketing and sales content, and how that content influences buyers' decisions....
Members-only B2C B2B vs B2C product marketing: What's the difference? There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....
Members-only B2B Are you a B2B product marketer? Here you’ll find everything from B2B launches, use cases, buyer personas, and sale enablement tips....
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![The neuroscience of digital content: how buyers make decisions (or not) [OnDemand]](/content/images/size/w600/2022/09/PMA-old-webinar-metas-copy-7.png)
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