B2B

A ready-made B2B user persona document for you to emulate....

Learn more Enjoyed this video? Why not check out some related reading 👇 Drive adoption and expansion with a B2B post-sale journeyMaster the art...

Effective recruitment is very much part and parcel of life as a product marketing leader. We asked product marketers which marketing hire should leadership teams prioritize at a B2B startup....

This article looks at how to grow a product marketing org through a B2B enterprise lens, including the "how", challenges, and solutions....

With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....

Product Marketing Managers (PMMs) often lead the strategy and execution of content marketing initiatives for their company. But what does a successful creative brief look like, and how can it help hone your content development process?...

Here at Product Marketing Alliance's sister company, B2B Marketing Alliance, we’ve talked at length about how important retention is to B2B brands. What are the responsibilities of a retention marketing manager, what skills should they develop, and how can they benefit your organization?...

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding...

If you're looking for some guidance on how to use our B2B buyer persona template, then simply download this helpful example....

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....

There’s no need for layoffs or completely changing your department’s structure when you're trying to apply an agile marketing dynamic. You may need to train your staff in the new process of work, there's no need to retrain everyone, as we outline here....

While we can’t tell you if your job will be replaced by AI or if we will all end up in a robot apocalypse - we can tell you that yes, AI can make data analysis less tedious! So, if you’re interested in that and some other ways AI can help you out - keep reading....

Finding the right opportunities is what drives any business forward, but this is a challenging task if you don’t know what to look for....

An extract from The PMM Field Guide, produced by SaaS expert, Alexander Becker, and designed to explore what B2B product marketing will look like in five years....