Members-only Membership content 3 AI use cases to elevate your strategy Learn how to harness AI to refine your segments, outpace your competitors, and craft impactful thought leadership....
Members-only Recruitment Which product marketing skills do recruiters value most? Discover what product marketing recruiters value the most and how to sell your skills to make the next career step....
Members-only Positioning & messaging The 1% positioning shift that can increase your market share by 2% Learn how a 1% positioning improvement drives 2% market share growth. Follow one marketer's journey from digital to product marketing, featuring April Dunford's framework and real B2B tech insights to transform your product's market impact....
Members-only Membership content Is category creation worth the hype? Product marketing leader Jamie Bolland shares his lessons from an ambitious attempt to create a new category....
Members-only Brand marketing What is brand marketing? Discover the power of brand marketing and how it can elevate your product strategy. This article explores the key principles of effective brand building and how to seamlessly integrate it with product marketing for maximum impact....
Members-only B2C The power of nutritional labels: How educational campaigns shape product perception Examine how nutritional labels are crafted, presented, and supported by educational campaigns to deliver clearer, more persuasive product messaging and improve consumer trust....
Members-only Membership content Tapping into the emotions behind B2B buying decisions Discover why emotion-driven messaging is the secret to B2B success. Uncover insights that resonate with your buyers on a deeper level....
Members-only Sales Enablement What are the most effective sales enablement assets? Maximize your sales team's impact with the right mix of customer case studies, sales scripts, product demos, and other high-performing enablement assets....
Members-only Product Market Fit Achieving product-market fit in complex ecosystems: Marketplaces and platforms Explore the specific challenges involved in achieving PMF in marketplaces and platforms and outline strategies to navigate these complexities successfully....
Members-only Membership content The positioning and messaging playbook: Winning hearts, minds, and wallets Ready to stand out? Learn positioning and messaging tactics, backed by real-world examples, that build connections and capture attention....
Members-only Startup The growing trend of PMMs reporting directly to the CEO Explore the rising strategic importance of product marketing, with new data revealing direct CEO reporting and its implications for driving business vision and market success....
Members-only Leadership Product marketing leadership resource portal Level up your product marketing leadership with our premier resource hub. Unlock proven strategies, expert guidance, and essential tools to drive impactful campaigns and accelerate your career....
Members-only Personas What is a persona in marketing? Buyer and user persona guide Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only Careers How to get the most out of mentorships Learn proven strategies to maximize your mentorship experience, whether you're seeking guidance or providing it. Practical tips for building productive relationships and achieving career growth through effective mentoring....
Members-only Membership content Ten tips to uplevel your leadership How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....
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