Articles

Take a deep dive into what's required beyond the templates to make your go-to-market plan a true backbone for your launch....

Unlock frameworks on using content marketing survey data to demonstrate your product's value....

The fight for pay equity has raged on for decades, but what is the real state of the gender pay gap for product marketers in the US in 2024?...

Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....

Ready to start creating sales collateral to help lead your potential customer through the buyer journey to conversion? Click to learn more....

Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....

Learn how to leverage live streaming to differentiate your business and product from competitors, generate more engagement and leads, and achieve more sales....

Product managers are often extremely invested in their creations, making them resistant to feedback. Their defensiveness is easy to understand since the finished...

We’ve been hearing some conversations around whether product marketers think that A/B testing is still useful, particularly for those with larger companies....

Tune in to hear how the team at Quickbase use a winning formula to position the company in a market that requires a more targeted, data-driven approach....

Bridge the gap between product marketing and design for superior outcomes. Discover the synergy that transforms collaboration into product excellence....

Value marketing is your key to standing out in a crowded market. Find out how to resonate with your customers' values, build genuine connections, and turn your brand into a top choice. This comprehensive guide shows you how to create meaningful, lasting customer relationships....

As we bid farewell to 2023, let's turn our gaze to the future of product marketing and explore what lies ahead in 2024....

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...

Facing budget cuts? Learn how to launch your product with minimal spend. This article covers innovative tools, budget-friendly strategies, and real-world tactics to achieve ambitious growth targets without breaking the bank. Perfect for startups and established companies alike....