Strategically growing your PMM team for enterprise cross-selling [Video]

This article looks at how to grow a product marketing org through a B2B enterprise lens, including the “how”, challenges, and solutions.

Join Sapphire Reels as she gives stellar advice on structuring your product marketing teams around features, functions, lines of business or segments, and more.

Life as a product marketer can be rewarding, but if you’re gonna rub shoulders with the top dogs in the industry, you need to master two fundamental product marketing skills: customer retention and cross-sell techniques.