Statement of work template for product marketing consultants

When you’re kicking off a consulting engagement, a clear, detailed statement of work (SOW) is essential. It sets expectations, defines deliverables, and ensures you and your client are aligned from day one.

That’s why we’ve created this SOW template specifically for product marketing consultants – so you can spend less time on the back-and-forth and more time doing what you do best: driving impact.

What is a statement of work template?

A statement of work template is a structured document that outlines the key details of a consulting engagement. It covers what you’ll do, how you’ll do it, and what success looks like, so there’s no ambiguity about your role, responsibilities, or deliverables.

This template includes essential sections like:

✔ Project objectives: Why the work is being done
✔ Scope of work: What’s included (and what’s not)
✔ Deliverables and timelines: What you’ll provide and when
✔ Payment terms: How and when you’ll get paid
✔ Legal considerations: Confidentiality, IP rights, and liability

Whether you’re working on positioning and messaging, a GTM strategy, competitive analysis, or sales enablement, this template makes it easy to get everything in writing before you dive in.

Who is it for?

This template is built for product marketing consultants, whether you’re working independently or as part of a larger agency. It’s ideal if you’re:

✔ A seasoned PMM who’s recently gone solo and needs a solid consulting agreement
✔ A freelancer looking to streamline client onboarding and set clear expectations
✔ A PMM agency or contractor managing multiple client engagements at once
✔ A full-time PMM taking on side projects who wants to ensure smooth engagements

If you’re doing strategic product marketing work, this template will help you establish professionalism, protect your time, and avoid the headache of unclear expectations.

How to use the template

Using the template is simple:

1. Download it: Get instant access and open it in your preferred document editor.
2. Customize it: Fill in the blanks with your project details, including scope, deliverables, payment terms, and any legal considerations.
3. Share it with your client: Send it over for review and ensure both parties are aligned before signing.
4. Sign and start the work: Once it’s approved, you’re good to go!

By using this PMM-specific SOW template, you’ll set the stage for successful, stress-free consulting engagements – with clear expectations, structured deliverables, and no unpleasant surprises.

Download your statement of work template

Statement of work template

Statement of work for product marketing consultants Project summary Provide a high-level overview of the project. Identify the client and the consultant. Clarify the nature of the engagement – whether it’s a fixed-term project, a retainer-based service, or a one-time strategic initiative. E…

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