Speed of launch: A new product every two weeks [Video]

The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there’s a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.

Esther Porte, Product Marketing Manager at Uber shares her involvement in launching new business lines in growing markets, promoting shiny new JUMP eBikes and most importantly, helping make the customer feel like a ‘superhero’ on their daily commute.

Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive.